A New Corporate Identity – Neues Museum Nürnberg

Creating a fresh, new look for the
New Museum in Nuremberg, a museum for art and design.
The new corporate identity for the museum reflects the fresh, youthful spirit of its modern art exponats.
The modular logo has a playful and contemporary look while organically adapting to all means of communication.
The choice of colors create an unusual palette and appeal to the ageless audience of the museum.

BA Communication Design
Hochschule für Gestaltung
Schwäbisch Gmünd

supervised by
Gerd Häußler
Seda Hancer
Pauline Jahl
Jessica Ledl